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The project I have decided to work on is to create a brand identity which includes Logo Design, Model Showcase, Brand identity, etc. The name of my brand is “EUPHORIA”. People who generally get happiness from accessories is what got me inspired to name my brand ‘Euphoria’. The name of my brand Euphoria is a feeling or state of intense excitement and happiness. The Tagline of my brand is “Choose your Happiness”. My brand is based on accessories which can be worn by both male and female. So this is a unisex accessories brand. My brand includes accessories like rings, necklaces, bracelets, handbags etc. The colour I picked for my brand’s  Logo is Dark Shade of Blue-Magenta which means luxury and the colour for the logo’s background is Very Light Shade of Magenta. The font of my brand ‘Euphoria’ is “Charlotte” and the font for my tagline ‘Choose your Happiness’ is “Poiret One Regular”. I chose these fonts because they were very catchy.